UBS My Way digital mandates from UBS Group AG - flexible wealth management for affluent clients

Reviewed: ad hoc news B2B & Pro desk. Edited and checked on 2026-06-28, 01:31. Details in the imprint.

The UBS My Way digital mandates from UBS Group AG sit on a banker’s tablet, showing colored allocation bands that shift when the client moves a slider by a single notch. It feels like mixing your own portfolio cocktail, with the adviser steering rather than a black-box robot.

What UBS My Way offers

UBS My Way is a modular, digitally supported discretionary mandate that lets affluent clients combine investment themes, risk profiles and advisory preferences in one managed portfolio. The product targets clients who want professional management but still enjoy a sense of control via the UBS mobile app.

According to UBS, clients can choose from different mandate levels, including fully discretionary and advisory-enhanced, with minimum investments starting in the low five-digit range in Swiss francs or euros, depending on the market. That opens managed solutions to a wider segment below classic private banking thresholds.

How the mandates are built

Behind the smooth interface sit standardised building blocks that investment chief Mark Haefele’s CIO team defines, from multi-asset strategies to focused thematic sleeves such as sustainability or technology. Each My Way mandate blends these model portfolios according to the client’s risk appetite and time horizon.

When a client shifts from “balanced” to “growth” on the screen, the equity share rises and bond exposure falls, but always within guardrails defined by UBS’s house view. The app then shows updated expected volatility, helping clients feel the trade-off between more upside and rougher ride in a surprisingly clear way.

Digital experience for clients

On an iPhone screen, UBS My Way shows a clean dashboard: a simple performance chart, allocation pie and sliders for risk and themes. Tapping “Sustainable investing” adds a green bar to the portfolio mix, indicating the share exposed to ESG-focused strategies.

Many mandates are executed and monitored centrally, but the client’s adviser remains the named contact, explaining periodic portfolio reviews in face-to-face or video meetings. UBS stresses that My Way is not a pure robo solution but a hybrid, with human oversight and a transparent fee schedule.

Where UBS sees demand

UBS My Way has been rolled out first in Switzerland and selected European markets where affluent segments increasingly prefer fee-based, all-in-one portfolio solutions over ad hoc trades. The bank positions the service for professionals and entrepreneurs who want their investing on autopilot but still enjoy thematic choices.

In research notes on portfolio construction, Haefele’s team argues that clients should avoid binary bets and instead build diversified portfolios that can perform across multiple scenarios, an approach reflected in My Way’s multi-asset core. That philosophy becomes concrete when the mandate automatically rebalances after market swings.

Context and UBS shares

UBS Group AG uses offerings like My Way to deepen relationships with affluent clients and to scale discretionary mandates beyond classic private banking. The UBS Group AG share price (ISIN CH0244767585) trades primarily on SIX Swiss Exchange, giving investors liquid exposure to the bank’s global wealth strategy.

This article was AI-assisted and editorially reviewed. Product information without guarantee; prices and availability may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions involve risks up to total loss.