With 150,000 Pre?Orders and a €35,500 Starting Price, BYD’s Great Tang Can’t Stop the Stock Slide
Published on 06/19/2026 at 12:43 | Redaktion boerse-global.de
BYD has opened the order books for its full-size electric SUV, the Great Tang, at a base price of around €35,500 in China, with the top trim ringing in at just under €39,800. The vehicle, which stretches 5.26 metres and seats seven, has already notched 150,000 pre?orders since its April debut at the Auto China show in Beijing. Yet the Shenzhen?based automaker’s stock continues to languish near its lowest level in a year, underscoring a stark disconnect between product momentum and investor sentiment.
The Great Tang is built on a 1,000?volt architecture that supports what BYD calls Flash Charging. At a compatible station, the battery can race from 10% to 70% in five minutes, and a full charge from 10% to 97% takes only nine minutes. The long?range single?motor version delivers up to 950 kilometres on China’s CLTC cycle, while the dual?motor configuration churns out a combined 784 horsepower. The SUV is available in four equipment lines.
BYD plans to bring the Great Tang to Europe and the Asia?Pacific region by the end of 2026 or early 2027, according to vice?president Stella Li. The model will join a growing European roster that the company hopes will benefit from a new factory in Hungary, which is scheduled to start production in the fourth quarter of 2026. That plant is central to BYD’s strategy of sidestepping EU tariffs on Chinese?made EVs and establishing a local manufacturing foothold.
Should investors sell immediately? Or is it worth buying BYD?
The wider export push is ambitious: BYD aims to ship 1.5 million vehicles in 2026. Its production network is expanding across three continents — a plant in Thailand is already running, facilities in Indonesia and Hungary are nearing completion, and more than $1 billion is being poured into the Camaçari site in Brazil, partly for a new assembly line that will produce stationary battery?storage systems to help stabilise the country’s power grid.
On the energy?storage front, BYD used the SNEC 2026 expo to unveil the Haohan system, a compact unit that packs battery storage, an energy?management system, an inverter and a medium?voltage transformer into a single enclosure. The system offers 14.5 megawatt?hours of capacity, and its inverter achieves an efficiency of 98.3%.
None of this has resonated with equity investors. BYD shares last traded at €8.88, just a whisker above the 52?week low of €8.82 hit on Thursday. The stock has shed almost 19% since the start of the year. The relative?strength index sits at 25.4, deep in oversold territory, while the 50?, 100? and 200?day moving averages all tower above the current price — the distance to the 200?day line alone is roughly 18%. At the other end of the range, the 52?week high of €14.80 seems a distant memory, some 39% above today’s level.
Chairman Wang Chuanfu has set his sights on making BYD the world’s largest automaker by volume within five years. Realising that ambition depends on how quickly the global expansion starts generating meaningful earnings — and whether the charging infrastructure needed to support Flash Charging can be rolled out in Europe before the Great Tang arrives. For now, the market appears to be waiting for proof.
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