Zillow ShowingTime+ by Zillow Group Inc. - subscription tool targets brokers

Zillow ShowingTime+ greets you with a clean calendar view where colored blocks mark upcoming home showings and open houses. Agents tap on their phones and feel the slight vibration as a new request comes in, a small but constant reminder of a busy market.

What Zillow ShowingTime+ offers

ShowingTime+ is Zillow’s subscription-based suite of tools for real estate professionals, built around the long?running ShowingTime scheduling service and a set of add?ons for marketing and listing management. Zillow describes it as a “software and services brand” that combines showing management, listing exposure and transaction tools into one ecosystem for agents and brokers.

The platform is primarily used in the United States and Canada, where participating multiple listing services (MLS) and brokerages connect their listing data directly to ShowingTime+ for automated scheduling and reporting. Agents can manage showings across desktop and mobile apps, receive notifications, and coordinate with buyers and sellers without endless phone calls and text chains.

Scheduling, lockboxes and analytics

At the core of ShowingTime+ is the familiar appointment engine that lets agents request and confirm showings through a shared calendar, with automatic feedback requests sent to buyer agents after each visit. The interface highlights confirmed showings with distinct colors and icons, giving a quick visual signal of how busy a listing is on any given day.

For listings equipped with electronic lockboxes, ShowingTime+ integrates access codes so agents can unlock a property after verifying the appointment inside the app. That means fewer key handoffs and handwritten notes on kitchen counters. The system keeps a log of who entered and when, creating a digital trail that brokers appreciate for security and compliance audits.

Bundled tools under the ShowingTime+ brand

Zillow’s product leaders use the ShowingTime+ brand to group several related services. These include listing media tools under the “Listing Media Services” label, the “Listing Showcase” premium listing product and the core ShowingTime scheduling platform. In practice, many agents experience this as a menu of add?ons they can bundle into a single subscription relationship with Zillow.

On Zillow’s product pages, the company pitches ShowingTime+ as a way to help brokers “get more out of every listing” by combining scheduling, exposure on Zillow and data about how buyers interact with the listing online. During a typical day, an agent may move from mobile showings in the morning to desktop analytics in the afternoon, tracking which properties generate the most viewing requests and online saves.

Zillow’s official ShowingTime+ overview explains how the brand unifies “software and services” aimed at agents and brokers through a single identity and support channel, even though different modules can be purchased separately. That consolidation matters for brokerage managers who want fewer vendors to deal with and more predictable billing.

In tech trade coverage, ShowingTime+ is often described as part of Zillow’s broader strategy to deepen its role in the transaction, not just the initial home search. Instead of stopping at lead generation, Zillow wants its tools to stay relevant as the buyer tours properties, makes offers and heads toward closing.

Subscription model and pricing signals

Zillow does not post a single, public price list for ShowingTime+ because many contracts run through MLS organizations or large brokerages with negotiated terms. Some agents access core scheduling functions through their MLS membership, while others pay Zillow directly for advanced modules like Listing Showcase. That mix makes it tricky to quote one standard fee, but it also stabilizes revenue through institutional deals.

In earnings discussions, CEO Rich Barton and CFO Jeremy Hofmann frequently highlight “residential revenue” from services sold to agents and brokers, which includes ShowingTime+ products among other offerings. The company frames this as subscription?like income, in contrast to the more cyclical advertising revenue that depends heavily on housing market volumes.

Who uses ShowingTime+

The primary target group for ShowingTime+ is residential real estate agents and broker?owners in markets where Zillow’s consumer platforms already attract large audiences. That includes big U.S. metro areas, but also mid?size regions where MLS connections are in place. Agents in these areas can plug listings into ShowingTime+ and tap into appointment automation without building their own tech stacks.

Larger brokerages typically appoint office managers or marketing coordinators to oversee subscription choices, deciding whether to offer ShowingTime+ across the board or reserve certain modules for top producers. For those internal stakeholders, the appeal lies in standard workflows and consolidated reporting on how showings translate into offers.

Leadership view: Rich Barton’s angle

Rich Barton, co?founder and CEO of Zillow, has often described Zillow as “the housing super app” in investor presentations, a phrase that hints at how ShowingTime+ fits into the company’s ambitions. By integrating showing coordination, listing exposure and data, ShowingTime+ contributes structure to the messy middle of a home transaction, where many things can go wrong.

On conference calls, Barton and his team point out that tools like ShowingTime+ help agents respond quickly to consumer interest that originates on Zillow and Trulia. When a buyer clicks on a listing at night, the request can show up as a confirmed appointment the next morning, because the software handles much of the logistics. That responsiveness makes agents more willing to pay Zillow over time.

How the product feels in everyday use

On a damp Saturday morning in Chicago, an agent might swipe through ShowingTime+ on a smartphone while standing in a hallway lined with muddy shoes. The app’s white?and?blue interface feels familiar after a few days, and the buzz of appointment alerts becomes part of the ambient noise in the office.

Sellers notice the impact indirectly. They see printed schedules on their kitchen tables or receive email updates summarizing how many showings occurred that week. The touchpoints stay mostly digital, but their carpets still carry the physical traces of the tours that software helped organize.

Role in Zillow’s ecosystem and the stock

Within Zillow’s overall product map, ShowingTime+ sits firmly on the “industry” side of the business, complementing consumer?facing apps used by home shoppers. That makes it a relevant revenue driver for the Zillow Group Inc. share, because recurring fees from agents and brokers can cushion the impact of softer listing volumes in tougher housing cycles. The Zillow Group Inc. stock trades on Nasdaq in US dollars.