Sia, Expands

Sia Expands in the Netherlands with the Acquisition of Precedence

Published on 08/07/2025 at 17:59 | businesswire.com

Sia, a next-generation, global consulting group, is continuing to expand its footprint through acquisitions, following the strategic minority investment of up to €250 million by Blackstone, the world’s largest alternative asset manager, in 2024. In March 2025, Sia acquired The Upside, a leading UK consulting agency specializing in branding, strategy, and innovation.

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About Precedence

We are Precedence. We create digital strategies that our international clients can truly put into practice — from analysis all the way to future-proof solutions. We translate complex challenges into understandable solutions that the entire organization can work with. By combining process, data & AI, people, and technology in the right way, we make a sustainable contribution to the success of digital leaders.

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