Xiaomi's August Gauntlet: 100,000 SUV Pre-Orders Meet a Stubborn Chart Ceiling
Published on 08/05/2026 at 12:42 | Redaktion boerse-global.de
The numbers coming out of Xiaomi's two core businesses could hardly be more encouraging. Its electric vehicle division has now topped 30,000 monthly deliveries for four consecutive months, and the upcoming SkyNomad SUV line has reportedly banked more than 100,000 pre-orders. Yet the share price keeps banging its head against the same technical ceiling, closing Tuesday at €3.12 with a marginal loss of 0.10 percent. Investors are clearly weighing the company's operational momentum against a set of concerns that refuse to fade.
The SkyNomad Bet: Range Anxiety as a Business Model
While rivals in the premium EV space are still fighting over pure battery-electric territory, Xiaomi is pivoting toward Extended Range Electric Vehicles. The SkyNomad series, launching in September with the N70 and N90 models, pairs a small 1.5-liter turbo petrol engine with a fully electric drivetrain. The combustion unit serves purely as a generator, pushing combined range to as much as 1,705 kilometers — a figure aimed squarely at the range anxiety that still shapes purchasing decisions across much of the Chinese market.
Demand signals look strong. Reports suggest more than 100,000 reservations have already piled up, and on August 2 alone, Xiaomi collected 4,800 deposits in the Beijing-Tianjin region in a single day. Pricing sits aggressively in the premium bracket: the N70 opens at 259,900 yuan, while the seven-seat N90 flagship carries a 299,900 yuan tag. CEO Lei Jun has been marketing the vehicles as "rolling luxury living rooms," a pitch that appears to be resonating with buyers.
The stakes are considerable. Xiaomi has set a target of 550,000 vehicle deliveries for 2026, with roughly 220,000 units handed over between January and July. That translates into an average of about 45,000 cars per month from here on out — a pace the company has yet to sustain, though July's fourth consecutive month above 30,000 deliveries suggests the production curve is at least heading in the right direction.
Should investors sell immediately? Or is it worth buying Xiaomi?
A Share Price Caught Between Momentum and Skepticism
The stock's trajectory tells a more complicated story. Over the past twelve months, Xiaomi shares have shed 48.40 percent, reflecting persistent doubts about whether the capital intensity of the auto business will permanently erode margins in the smartphone core. The short-term picture is brighter: the stock has gained 17.50 percent over the past 30 days, and Tuesday's dip to €3.06 — a 2.23 percent decline — looks more like a pause than a reversal.
Chart watchers see a decisive test approaching. The stock has repeatedly failed to break above its 100-day moving average at roughly €3.21, a zone analysts view as the key resistance level. The RSI sits at 53, signaling a neutral posture that leaves room for movement in either direction. A clean breakout above €3.21 could open the door to a genuine trend shift; another rejection risks a slide back toward the 50-day average at €2.91.
Smartphones: A Premium Pivot in Two Markets
On the handset side, Xiaomi is executing a two-pronged strategy. Thursday marks the launch of the Redmi Note 17 5G in India, a market where the company is shifting away from volume-driven sales toward higher-priced devices with premium specifications — a move designed to stabilize margins in the core business. The new model is expected to pack an 8,000-mAh battery.
Closer to home, details have emerged about the Redmi K100 Pro, set for a China launch on August 11. The device will run on Qualcomm's new Snapdragon 8 Elite Gen 5 V-chip and feature a 185-hertz display. A special edition dubbed "Firefly Chasing Light" comes with a fluorescent back panel that glows in the dark.
Xiaomi at a turning point? This analysis reveals what investors need to know now.
The Numbers That Will Settle It
All eyes now turn to August 18, when Xiaomi reports second-quarter earnings. UBS analysts have flagged two metrics as the key swing factors: the operating margin in the EV division and smartphone margins in a challenging chip environment. Both figures will likely determine whether the stock finally clears the €3.21 hurdle or remains trapped in its current range.
The competitive backdrop adds urgency. Mercedes-Benz and BMW are grappling with double-digit sales declines in China, with their electric offerings stuck in the low single digits of market share. Xiaomi, by contrast, is leveraging its technological agility to move fast — but the market is still waiting to see whether the September SkyNomad launch converts its impressive pre-order book into actual deliveries at scale. The answer to that question will shape not just the stock's near-term direction, but the credibility of Xiaomi's broader mobility ambitions.
Ad
Xiaomi Stock: New Analysis - 5 August
Fresh Xiaomi information released. What's the impact for investors? Our latest independent report examines recent figures and market trends.
