Xiaomi's Product Blitz Meets a Market Still Nursing Deep Losses
Published on 09/21/2026 at 20:30 | Editorial boerse-global.de
Xiaomi shares climbed 4.4% to EUR 3.05 on Monday, offering shareholders a rare patch of green as the Chinese technology group prepares a packed product calendar. The advance lifted the stock just above its 50-day moving average of EUR 3.04 — a level it had been languishing beneath.
Yet the single-session gain does little to alter a bruising year. Since January, the equity has shed 29% of its value, a decline that captures the market's persistent doubts about the company's revenue trajectory and cost structure.
A Wednesday Reveal Takes Center Stage
The immediate catalyst for Monday's buying sits on the calendar: Xiaomi has scheduled a major launch event for Wednesday, September 23, at 19:00 Beijing time, where the Xiaomi 18 Pro is expected to headline. Media reports point to the flagship handset as the centerpiece of the presentation.
That unveiling follows the September 7 debut of the Xiaomi 18 Fold, a new foldable carrying the Xuanjie O3 AI processor and a 6,000-mAh battery. The device entered the market from CNY 10,999 (roughly $1,600), with a ceramic edition priced at CNY 15,999 (about $2,400).
Four EVs, Seventy-Five Cities
Xiaomi's automotive ambitions are advancing in parallel. The company launched its SkyNomad range — a series of extended-range SUVs — on September 7, spanning four variants. Presale pricing runs from RMB 209,900 for the N70 Pro up to RMB 299,900 for the top-tier N90 Max Studio. Official market introduction began September 13, with deliveries now reaching 75 cities.
Should investors sell immediately? Or is it worth buying Xiaomi?
The rapid build-out of the vehicle business is lending support to the group's operating performance.
Rising Memory Bills Force Handset Markups
On the cost side, however, the picture is less comfortable. Xiaomi raised prices across its entire 17-series lineup on September 1, lifting them by CNY 600 to CNY 1,100 (approximately $90 to $160). The culprit: climbing memory prices. For the 17T Pro variant with 12 GB of RAM and 256 GB of storage, the sticker rose from around $754 to roughly $879.
Passing those increases on to customers carries real risk in a fiercely competitive electronics market, where demand can sour quickly.
A Chip Bet With a Hefty Price Tag
Strategically, Xiaomi is pressing ahead on multiple fronts. The formal rollout of the N70 Pro, N70 Max and N90 Max electric vehicles coincides with a push into proprietary silicon. The company's new chip, manufactured by TSMC on a 3-nanometer process, is designed to reach the technological front rank with a 10-core CPU. The move toward an in-house semiconductor architecture is a notable achievement — but it also ties up substantial financial resources.
Earnings Beat Masks Underlying Erosion
The operating foundation offers limited grounds for exuberance. Xiaomi did edge past analyst expectations in the second quarter, yet anyone claiming the group is back on an unbridled expansion path is overlooking a genuine decline in revenue.
That erosion, combined with mounting cost pressure, explains much of the market's skepticism. One green trading day does not erase either the softer sales momentum or the strain on margins. Absent fresh, substantive momentum from the core business, the recovery rests on shaky ground.
The Verdict From the Sidelines
Taken together, the open questions currently outweigh the answers. A simultaneous offensive across foldable smartphones, proprietary processor design and new electric vehicle models speaks to ambition — but against declining group revenues, it carries tangible execution risk.
Until it is proven beyond doubt that the recent price adjustments are stabilizing profitability and that the new model lines are durably lifting sales, there is no compelling case to step in. For now, the stock remains one to watch from the sidelines.
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