Beyond Burger: how the plant-based patty fits into US diets

Beyond Burger is a plant-based burger patty from Beyond Meat that uses pea protein instead of beef and is sold in US grocery stores and foodservice outlets, according to the company product page Beyond Meat, 03/2025 and coverage of plant-based burgers in US retail CNBC, 06/10/2024.

Updated: 05/19/2026 | Reading time: approx. 6 minutes

By the AD HOC NEWS editorial team - specialized in product-led market coverage.

What Beyond Burger Is and How It Works

Beyond Burger is a ready-to-cook, plant-based burger patty formulated to resemble ground beef in appearance and basic cooking behavior, as described on the official US product page Beyond Meat, 03/2025.

The patty uses pea protein as its primary protein source and incorporates fats, binders, and flavorings to deliver a burger-style texture and taste profile, according to the company ingredient information and FAQs Beyond Meat, 03/2025.

Many Beyond Burger formats are sold fresh or frozen and can be cooked on a skillet or grill in a manner similar to ground beef patties, based on usage instructions for US consumers Beyond Meat, 03/2025 and product testing overviews for plant-based patties Consumer Reports, 02/2024.

Why Beyond Burger Matters for Consumers and Industry

Beyond Burger is part of a broader set of plant-based meat products in US supermarkets that give consumers non-beef protein options in familiar formats, according to a market review of plant-based meat in US retail CNBC, 06/10/2024 and an overview of meat alternatives New York Times, 01/22/2024.

US consumers may use Beyond Burger at home if they want a burger-style meal while focusing on plant-based ingredients, as described in consumer guidance on incorporating meat alternatives into diets Harvard Health Publishing, 08/2023 and menu analysis of meatless burgers in the US Washington Post, 03/05/2024.

In restaurants and foodservice, Beyond Burger helps operators offer a non-meat burger option alongside traditional beef, a practice highlighted in US restaurant menu trends around plant-based meat offerings Restaurant Business, 11/2024 and industry commentary on alternative proteins QSR Magazine, 10/2024.

Beyond Burger in the US and Global Market

Beyond Burger is distributed in US grocery chains and club stores as part of Beyond Meat branded items, according to retailer and manufacturer listings for US markets Beyond Meat, 03/2025 and coverage of plant-based burger placements in major US grocers Forbes, 09/12/2024.

The product also appears in selected international markets as part of Beyond Meat exports and partnerships, while the United States remains a core market for the brand, as described in company overviews of geographic reach Beyond Meat, 05/2024 and analysis of plant-based meat adoption across regions Financial Times, 07/2024.

Alternative protein brands such as Impossible Burger and other private-label plant-based patties share shelf space with Beyond Burger in US retail, giving consumers a range of plant-based burger options, according to US market coverage of meat-alternative competition Wall Street Journal, 04/02/2024 and retail assortment analysis Supermarket News, 10/2024.

• Plant-based burger patty based on pea protein
• Cooked on skillet or grill similar to ground beef patties
• Available in US grocery retail and selected restaurants
• One of several plant-based burger choices for US consumers

Frequently Asked Questions About Beyond Burger

Is Beyond Burger available in US grocery stores?
Beyond Burger is listed by major US grocery retailers and club stores as a plant-based burger option in the refrigerated or frozen meat section, as outlined by store locator tools and retail coverage Beyond Meat, 03/2025.

How is Beyond Burger typically cooked?
Beyond Burger patties are usually cooked in a skillet or on a grill over medium heat until they reach the doneness specified on the packaging, similar to cooking ground-beef burgers, according to preparation guidelines for the product Beyond Meat, 03/2025.

What is the primary protein source in Beyond Burger?
The main protein source in many Beyond Burger formulations is pea protein, combined with other ingredients to create a burger-style patty, as described in the ingredient list and FAQ information Beyond Meat, 03/2025.

Beyond Burger is produced by Beyond Meat, a US-based company that focuses on plant-based meat alternatives for retail and foodservice customers in multiple regions, according to corporate information and company reports Beyond Meat, 05/2025.

Beyond Meat shares trade on Nasdaq under the ticker BYND, and the issuer ISIN is US08862E1091, according to stock-listing information from the exchange and regulatory filings Nasdaq, 04/2025 and SEC records SEC, 02/29/2024.

Disclaimer: This article does not constitute investment advice. Stocks are volatile financial instruments.