Snapchat+ adds premium features to deepen Snapchat use

Snapchat+ is a paid subscription inside the Snapchat app that unlocks experimental and exclusive features for heavy Snapchat users, on top of the standard free service that remains available to everyone worldwide Snap, 06/29/2022.

As of: 06/06/2026 | Reading time: approx. 9 minutes

By the AD HOC NEWS editorial team - specialized in product-focused market coverage.

What Snapchat+ Is and How It Works

Snapchat+ is an optional monthly subscription that sits on top of the regular Snapchat experience and offers extra in-app features for users who want more customization and early access tools Snap, 06/29/2022.

Users subscribe to Snapchat+ directly through the Snapchat app, typically via in-app purchase on iOS and Android, and they can manage or cancel the subscription through their device app store settings Snap Support, 07/2024.

Snapchat+ subscribers gain access to features that may include special app icons, profile badges, priority chat support, and access to certain experimental functions that Snap decides to test with paying users first Snap Support, 07/2024.

Why Snapchat+ Matters for US Consumers and Industry

For US consumers, Snapchat+ is a way to personalize a social app many already use daily, without changing the core free service, which Snap has emphasized will continue to be available without a subscription Snap, 06/29/2022.

From an industry perspective, Snapchat+ represents another example of a social media platform adding subscription revenue on top of advertising, a trend also seen with premium offerings from other large social and messaging apps in the US market Wall Street Journal, 06/29/2022.

The subscription also gives Snap a structured way to test and refine new features with a subset of engaged users before deciding which ones to roll into the main app for the broader US and global audience Snap, 06/29/2022.

Snapchat+ in the US and Global Market

Snapchat+ is positioned for Snapchat users who already spend significant time in the app, and its availability in the United States aligns with Snap's strategy of deepening engagement among its core user base Snap Support, 07/2024.

Snap has rolled out Snapchat+ across multiple countries beyond the US, but the United States remains one of the service's key markets, given Snapchat's established user base among teens and young adults on mobile devices Snap, 06/29/2022.

Industry coverage has highlighted Snapchat+ as part of Snap's broader effort to diversify revenue streams beyond digital advertising by offering more value directly to its most active users The Verge, 06/29/2022.

• Optional add-on for existing Snapchat users
• Delivered as in-app subscription via app stores
• Provides cosmetic and early access features
• Targets heavy users in the US and other regions

Frequently Asked Questions About Snapchat+

Is Snapchat+ required to use Snapchat?
Snapchat+ is not required, and Snap has stated that the core Snapchat app and its main features remain free for all users, including in the United States Snap, 06/29/2022.

How do US users subscribe to Snapchat+?
US users can subscribe by opening Snapchat, tapping their profile, and following prompts for Snapchat+, with billing handled through Apple App Store or Google Play in-app purchase systems Snap Support, 07/2024.

Does Snapchat+ change privacy settings?
Snap has indicated that Snapchat+ is focused on features and does not change the baseline privacy or security settings of the standard Snapchat service Snap Support, 07/2024.

Snapchat+ is developed and operated by Snap Inc., a social technology company known for the Snapchat app and related services.

Snap Inc. is listed on the New York Stock Exchange under the ticker SNAP, and the issuer's international securities identification number is US83304A1060.

Disclaimer: This article does not constitute investment advice. Stocks are volatile financial instruments.