The East Buy Guizhou Green Tea Gift Box from East Buy Holding Ltd - livestream favorite with 16 handpicked sachets

Reviewed: ad hoc news Bestseller & Flagship desk. Edited and checked on 2026-06-23, 01:22. Details in the imprint.

The East Buy Guizhou Green Tea Gift Box sits on the host's table under bright studio lights, its matte cartons in quiet greens and whites stacked like little tiles. When the presenter tears open one sachet, viewers can almost smell the fresh, slightly nutty steam through the screen.

What is inside the box

The Guizhou Green Tea Gift Box from East Buy Holding Ltd bundles 16 individually packaged sachets of loose green tea sourced from Guizhou province, one of China's core highland tea regions. Each sachet carries enough leaves for a full pot, not just a single mug.

East Buy positions the set as an everyday premium gift, with a tidy rectangular outer box and inner trays that lift out like drawers. The cardboard feels dry and robust between the fingers, more like a book cover than thin packaging.

Designed around livestream shopping

On East Buy's flagship store, the Guizhou Green Tea set is often paired with a glass teapot during livestream sessions, as hosts brew it in real time and pour the pale green liquor into clear cups so the color shows up for mobile viewers. The packaging is printed with clear QR codes to simplify reorders from a smartphone.

Chief executive Sun Dongxu has repeatedly highlighted tea and regional food gift boxes as pillars of the company's own-brand strategy, because they travel well in parcels yet still feel personal when opened on a kitchen table.

How the tea tastes at home

When you pour boiling water over the curled leaves, they slowly unfurl and drift in the glass pot, turning the water a clean light jade. The first sip is soft, with a mild grassy note and a faint roasted edge rather than sharp bitterness.

Hosts repeatedly remind viewers to brew at about 80 degrees Celsius and to rinse the leaves briefly, a routine that regular customers now echo in comment sections during evening sessions.

Position in East Buy's portfolio

Since pivoting from tutoring to livestream e-commerce in 2022, East Buy has built a broad portfolio of private-label food and beverage products, with tea boxes ranking among its early core lines. The Guizhou Green Tea Gift Box fits into a wider map of province-themed assortments.

According to company filings, self-branded goods now contribute a rising share of revenue, and management has singled out repeat purchase categories like tea as important for stabilizing demand.

Where and how it is sold

The Guizhou Green Tea Gift Box is primarily sold through East Buy's presence on Chinese platforms such as Douyin and its own e-commerce channels, often as time-limited bundles with free shipping thresholds. Retail pricing typically sits in the mid-range of the Chinese packaged-tea segment.

There is currently no official distribution for this specific gift box in Germany; interested foreign consumers usually have to rely on cross-border marketplaces or freight-forwarding services that source from East Buy's domestic channels.

What it means for investors

For investors, the Guizhou Green Tea Gift Box is one concrete example of how East Buy is trying to translate livestream attention into sticky, own-label consumer brands anchored in everyday pantry habits. East Buy shares (ISIN HK1797014631) are listed in Hong Kong.

This article was AI-assisted and editorially reviewed. Product information without guarantee; prices and availability may change at short notice. No investment advice, no buy or sell recommendation. Stock-market transactions involve risks up to total loss.