Hassan Hajjaj, My London Rockstars ends its Sotheby’s Story Café run
Published on 08/26/2026 at 13:58 | Editorial responsibility: Rafael MĂĽller, Editor-in-Chief AD HOC NEWS
Hassan Hajjaj brings his color-saturated series My London Rockstars, Ends to Estates to the end of its run at Sotheby’s Story Café in London. As Sotheby’s and GalleriesNow list, the selling exhibition ran from July 13 to August 7, 2026, in collaboration with Vigo Gallery.
The London Story Café takeover
The exhibition My London Rockstars, Ends to Estates transformed the Story Café at Sotheby’s New Bond Street into one of Hajjaj’s immersive tea-salon environments, complete with patterned walls, custom furniture and framed photographic portraits presented as a single visual field. GalleriesNow’s exhibition listing confirms the dates and venue.
Operating as a selling exhibition, the show was organized with Vigo Gallery and presented iconic images alongside new work focused on London’s contemporary creative scene, positioning the café as both social space and gallery. Sotheby’s describes the project as gathering “makers, thinkers and cultural provocateurs” across photography, fashion, installation and design.
The exhibition’s wider context
The Story Café takeover sits within a broader summer presence for Hajjaj’s work, which includes his participation in the group exhibition Méditerranée at 193 Gallery in Saint-Tropez, running from July 4 to August 31, 2026. 193 Gallery’s program situates him among artists exploring the Mediterranean as both geographic and cultural space.
In parallel, his photograph Romancia from the Kesh Angels series appears in the Studio Museum in Harlem’s exhibition Dreams of This Future: The Collection of Peggy Cooper Cafritz, underscoring his presence in major institutional collections and their collection-based shows. The Studio Museum credits the work to the Cafritz bequest and lists it with full technical details.
More news and background on Hassan Hajjaj
For additional reporting on Hassan Hajjaj’s exhibitions, institutional holdings and market activity, the AD HOC NEWS archive offers further context and related stories.
The work core across media
Hajjaj’s practice moves between photography, fashion, installation and design, fusing North African street culture with global pop and club aesthetics. Sotheby’s characterizes his visual language as a blend of Moroccan heritage, London nightlife and a self-taught approach that resists strict genre boundaries.
Series such as My Rockstars, Kesh Angels, and La Salle de Gym des Femmes Arabes share consistent strategies: frontal portraiture, patterned backdrops, and frames built from consumer packaging or textiles, all used to recode how subjects linked to diasporic and subcultural communities are seen in mainstream image circuits.
Where the artist stands now
Against this backdrop, Hassan Hajjaj’s work currently appears in multiple institutional and gallery contexts, with the summer exhibitions at Sotheby’s Story Café in London, the Studio Museum in Harlem and 193 Gallery in Saint-Tropez marking a dense period of visibility rather than a single forthcoming event within the immediate 30-day window.
Key facts on Hassan Hajjaj
- Artist: Hassan Hajjaj
- Medium / Genre: Photography and installation (portrait-based)
- Place(s) of practice: Studio activity between London and Morocco
- Active since: Late 1990s, with wider recognition in the 2000s
- Key work groups: My Rockstars, Kesh Angels, La Salle de Gym des Femmes Arabes, Venice, 1447
- Current/last exhibition: My London Rockstars, Ends to Estates, Sotheby’s Story Café, London, July 13–August 7, 2026
- Major collections: Studio Museum in Harlem (New York), Aga Khan Museum (Toronto), Museum of Contemporary Art San Diego (La Jolla)
- Awards: Recognized in contemporary African and diasporic art discourse, with institutional exhibitions functioning as a form of curatorial endorsement
- Next date: currently no announced date in the 30-day window
Frequently asked questions about Hassan Hajjaj
Where was Hassan Hajjaj’s exhibition My London Rockstars, Ends to Estates shown?
The exhibition occupied Sotheby’s Story Café at 34–35 New Bond Street, London, as a selling exhibition in partnership with Vigo Gallery, running from July 13 to August 7, 2026.
Which Hassan Hajjaj work appears in the Studio Museum in Harlem’s exhibition Dreams of This Future?
The Studio Museum lists Hajjaj’s photograph Romancia from the Kesh Angels series, a metallic lambda print on white dibond from the Peggy Cooper Cafritz bequest, with full collection catalog details.
How is Hassan Hajjaj represented in public collections this year?
His works feature in collection-based shows at the Studio Museum in Harlem and the Aga Khan Museum, with La Salle de Gym des Femmes Arabes on view in Toronto as part of a free outdoor presentation linked to the museum’s broader program.
This article was produced with a.i. support and editorially reviewed. All statements without guarantee; auction results, exhibition dates and awards may change at short notice.
