Dongdaemun Design Plaza hosts Souvenir Fair on 20 November
Published on 11/14/2026 at 11:24 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWSSouvenir fair programme and venue
- The Korea Tourism Organization brings The Souvenir Fair to Art Halls 1 and 2 on 20 November 2026.
- The 2026 fair presents 25 award-winning tourism souvenirs alongside exhibitions, hands-on activities and stage programmes.
- Zaha Hadid designed the complex, which officially opened in 2014 as a design and cultural platform.
- The venue is at 281 Eulji-ro in Jung-gu, Seoul, within the Dongdaemun district.
Dongdaemun Design Plaza and The Souvenir Fair come together in Seoul from 20 to 22 November 2026, giving the design complex a public tourism fair inside Art Halls 1 and 2. The event presents Korean souvenirs, cultural products, hands-on activities and stage programmes during a three-day run.
The Souvenir Fair opens at Art Halls 1 and 2
The Korea Tourism Organization is bringing The Souvenir Fair to the venue from Friday 20 November to Sunday 22 November 2026. The official fair information lists the dates and venue as Art Halls 1 and 2 at 281 Eulji-ro, Jung-gu, Seoul.
The programme includes displays and sales of tourism souvenirs, an exhibition of 25 winners from the 2026 Korea Tourism Contest, business consultations and stage activities. Visitors can also find a layered stamp tour, brand talks and a K-goods global selection. The programme links the building's exhibition role with products intended for travellers rather than presenting the fair as a regular retail area.
Seoul design architecture meets Korean souvenirs
The complex was designed by architect Zaha Hadid and officially opened on 21 March 2014. Seoul describes it as a cultural platform for exhibitions, fashion shows, performances, conferences and design-related events. Its address places the fair in Dongdaemun, an eastern district of the South Korean capital.
The fair's focus on tourism products fits the building's wider role as a place where design, culture and technology meet. Visitors will encounter a temporary exhibition and event layout in the Art Halls, while the surrounding complex continues to contain the DDP Museum, design facilities and other cultural spaces. The Seoul government profile describes the complex as part of the city's creative industries and design culture.
Visiting Dongdaemun Design Plaza: what travellers from Western Europe should know
- The Souvenir Fair takes place from 20 to 22 November 2026 in Art Halls 1 and 2 at Dongdaemun Design Plaza, 281 Eulji-ro, Jung-gu, Seoul.
- The public programme includes tourism souvenir displays, 25 award-winning products, hands-on activities, brand talks and stage programmes.
- The venue is in Seoul's Dongdaemun district, and the address is 281 Eulji-ro, Jung-gu, Seoul.
- The building is an indoor exhibition complex designed by Zaha Hadid and opened in 2014, so the fair is held in halls rather than on an outdoor trail.
- The official language is Korean and the national currency is the South Korean won.
- Entry requirements depend on your nationality; UK travellers can check the FCDO travel advice at gov.uk/foreign-travel-advice, Irish travellers the Department of Foreign Affairs at ireland.ie.
Searching for Dongdaemun Design Plaza on social platforms
These links open searches for Dongdaemun Design Plaza on each platform.
Frequently asked questions about Dongdaemun Design Plaza
When does The Souvenir Fair take place at Dongdaemun Design Plaza?
The fair runs from 20 to 22 November 2026 in Art Halls 1 and 2.
What is Dongdaemun Design Plaza?
It is a Seoul cultural and design complex designed by Zaha Hadid and opened in 2014.
Where is Dongdaemun Design Plaza and how do you get there?
The venue is at 281 Eulji-ro in Jung-gu, Seoul, in the Dongdaemun district.
