Colgate Max White Ultimate Radiance Toothpaste 75 ml - Deep Whitening With 1450 ppm Fluoride

Colgate Max White Ultimate Radiance Whitening Toothpaste 75 ml is positioned as Colgate's most advanced whitening fluoride toothpaste, pairing active oxygen molecules with a dual color-correct system to tackle deep-set stains and surface discoloration in one daily-use tube.A UK grocery listing for the Radiance 75 ml pack size describes the paste as providing 10x whiter teeth compared with a regular fluoride toothpaste after three days of continued use, with optic brighteners for an instant whitening effect.

Deep Whitening Technology And Fluoride Level

Unlike conventional whitening pastes that focus mainly on surface polishing, Max White Ultimate Radiance uses active oxygen molecules that penetrate beyond the enamel surface to lift deep-set stains caused by food and drink.The Tesco product description notes that this oxygenated action is paired with blue optic brighteners that reflect light to make teeth appear instantly whiter, with the instant effect explicitly labeled as temporary.

For cavity protection, the toothpaste relies on sodium monofluorophosphate as the active fluoride compound, with a total fluoride content of 1450 ppm in the 75 ml tube.An ingredient list from a UK supermarket lists sodium monofluorophosphate and explicitly states a total fluoride concentration of 1450 ppm, which sits at the upper end of typical adult fluoride toothpastes used internationally.

Formula, Texture And Enamel Safety

The formulation of Max White Ultimate Radiance combines a silica and calcium pyrophosphate base with polymers and surfactants designed to support both stain removal and paste stability.The detailed ingredient listing from Morrisons enumerates Poloxamer 105, Calcium Pyrophosphate, PEG-8, PEG/PPG-116/66 Copolymer, Silica, Tetrasodium Pyrophosphate, Sodium Lauryl Sulfate, Sodium Stearate, Disodium Pyrophosphate, Cocamidopropyl Betaine and Magnesium Carbonate among other components, a combination typical of whitening pastes that combine cleaning, foaming and tartar-control functions.

The same ingredient list and European retail descriptions highlight that the whitening action is described as non-abrasive, with advanced brightener and color-correct technologies doing most of the visible whitening by altering how light reflects from the enamel surface while the oxygenated system works below the enamel.Tesco's Radiance highlights emphasize clinically proven whitening with deep oxygenated action, while labeling the paste as enamel-safe and suitable for regular use.

Tube Size, Market Position And Price Context

The Radiance version of Max White Ultimate is sold in a 75 ml tube, which aligns with standard adult toothpaste sizes in European markets and corresponds roughly to a mid-sized tube for intensive whitening routines.Tesco's pack size line explicitly identifies the pack as 75 ml, and similar size data appears across multiple European listings of the same product.

European price listings put the 75 ml tube firmly into a premium whitening segment, with recent grocery prices ranging between £23.00 and £24.00 per 75 ml, equating to unit prices above £300 per liter.Tesco's current price band documents prices of £23.00-£24.00 per tube in mid-2026, and another grocery listing shows comparable price levels for the same size pack.

Comparison With Conventional Whitening Toothpaste

Standard Colgate whitening toothpastes such as Optic White Advanced and Optic White Stain Fighter generally combine lower-intensity peroxide systems and abrasive polishing agents, with US retail prices often in the mid-single-digit dollar range for 3.2-3.8 oz tubes.A US pharmacy overview of whitening toothpastes lists several Optic White formulations with prices around $4.99-$5.99 for approximately 3.2-3.8 oz tubes, positioning them as mainstream whitening options.

Compared with those conventional Optic White tubes, Max White Ultimate Radiance distinguishes itself with a higher fluoride level of 1450 ppm delivered as sodium monofluorophosphate and a dual color-correct action that involves blue optic brighteners and active oxygen molecules rather than relying primarily on abrasives.The Radiance product description underscores the 10x whiter teeth claim versus regular fluoride toothpaste after three days of use, a performance positioning that goes beyond the typical stain-fighter language used around standard whitening pastes.

Use Case And Target Group

Max White Ultimate Radiance is aimed at adults and older teens who want intensive whitening while maintaining everyday brushing routines, particularly those dealing with long-standing stains from coffee, tea, red wine and other strongly colored foods.Usage guidance and stain claims specify that the toothpaste is not intended for children under 7 years, and that the deep whitening effect has been clinically studied over periods of several weeks to reverse up to 15 years of stains caused by food and drink.

With its premium price band, high-fluoride content and emphasis on deep oxygenated whitening, the product slots into a niche for users willing to pay more per tube in exchange for more aggressive stain targeting and instant optical brightening, while still keeping daily brushing within the familiar framework of a standard fluoride toothpaste.

Placement In The Whitening Segment

Within Colgate's broader whitening lineup, Max White Ultimate Radiance stands above mainstream Optic White offerings by focusing on dual color-correct action and intensive deep stain removal, while retaining enamel-safe claims and a fluoride level consistent with adult cavity protection standards.Colgate's own overview of the Max White Ultimate range presents Radiance alongside related Ultimate Renewal and Ultimate Renew + Protect formulations, all positioned as high-intensity whitening solutions relative to regular fluoride toothpastes.