e.l.f. Power Grip Primer - 0.811 fl oz and $11

e.l.f. Power Grip Primer is a clear gel face primer with a tacky feel, a translucent finish, and a 0.811-fl-oz package. Its formula uses hyaluronic acid, while the ingredient list also includes niacinamide, glycerin, and sodium hyaluronate.

Formula And Finish

The primer's gel-based formula applies clear and is labeled for all skin tones. Target describes it as hydrating, non-comedogenic, vegan, and cruelty-free, with a natural finish.

The formula contains sodium hyaluronate, a form of hyaluronic acid, plus niacinamide and glycerin. The package label also lists peppermint leaf water, rosemary leaf water, melissa flower, leaf and stem water, sodium ascorbyl phosphate, and menthol.

Size And Price

The standard clear version contains 0.811 fl oz or 24 mL. e.l.f. also lists mini and jumbo sizes, but those packages are separate products with different quantities.

Target lists the clear 0.811-fl-oz primer at $11.00 as of 09/23/2026. The retailer identifies the product as liquid, translucent, and intended for all skin tones.

How It Compares

The original clear primer differs from e.l.f. Power Grip Primer + 4% Niacinamide, which Target lists in the same 0.811-fl-oz size. The pink formula adds 4% niacinamide, while the clear formula centers its ingredient description on hyaluronic acid.

Compared with the jumbo Power Grip Primer, the standard package is smaller: Target lists the jumbo at 2.5 fl oz and $25.00. The standard version is the more compact format, while the jumbo is designed for shoppers who want a larger quantity in one container.

Best Fit And Limits

e.l.f. Power Grip Primer fits makeup routines that call for a clear, hydrating gel under foundation or other complexion products. Its translucent finish avoids adding a visible tint, and its labeled normal-skin recommendation places it within the everyday face-primer category.

The tacky texture is part of the product's design, but it may feel heavier than a silicone-based primer. The label also says to use the product externally and to stop use if irritation occurs; contact with the eyes should be rinsed with water.