Olaplex No.4 Bond Maintenance Shampoo - $34 at Ulta
Published on 09/18/2026 at 13:04 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS
Olaplex No.4 Bond Maintenance Shampoo is listed in an 8.5 oz size, and Ulta shows a $34.00 price for that bottle. The same page calls it a highly concentrated shampoo for medium-coarse hair and says it repairs everyday damage in 1 wash.8.5 oz and $34.00
What Olaplex Says
On its product page, Olaplex says No.4 is formulated for daily use, or however frequently you wash your hair. The page also says the shampoo is color-safe and free of SLS/SLES sulfates.daily use and color-safe
The same page describes No.4 as a highly concentrated formula and says a little goes a long way. Olaplex also says to start with a dime-size amount and add more as needed.
Size And Formula Details
Ulta lists three sizes for the shampoo: 3.3 oz, 8.5 oz, and 17.8 oz (Jumbo). Its ingredient list includes Water, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Hydroxysultaine, and Bis-Aminopropyl Diglycol Dimaleate.three sizes and ingredient list
Ulta also says the formula is suitable for coily, curly, straight, and wavy hair, and that it helps smooth and reduce frizz. The retailer's page adds that it is intended for hair repair and added hydration.
Brand And Ownership
Olaplex's terms say the site is operated by Olaplex, Inc., and the privacy notice lists the company address as 1187 Coast Village Road #1-520, Santa Barbara, CA. Reuters reported in March 2026 that Henkel agreed to acquire Olaplex for $1.4 billion, with the deal still pending completion in that report.Olaplex, Inc.
The Target listing for the 8.5 oz bottle showed $27.99 on one current product page, while Ulta listed the same size at $34.00. That gap puts the bottle in the middle of mainstream salon-retail pricing for a shampoo of this size.Target price
Who It Fits
No.4 sits in the shampoo category, with a formula built for frequent washing and a bottle size that works as a standard shelf item rather than a travel-only format. The clearest fit is for readers who want a color-safe cleanser in a mid-size bottle and are comparing salon-retail shampoos on price and size.
Olaplex No.4 Bond Maintenance Shampoo At A Glance
- Product: Olaplex No.4 Bond Maintenance Shampoo, 8.5 oz
- Manufacturer: Olaplex, Inc.
- Category: Shampoo
- Size: 8.5 oz
- Price: $34.00 (as of 09/18/2026)
- Target audience: Medium-coarse hair
