Oral-B iO Series 9 - $329.99, 7 Smart Brushing Modes

Oral-B iO Series 9 Rechargeable Electric Toothbrush, Rose Quartz costs $329.99 on Oral-B's U.S. site and ships with a charging travel case, a magnetic charger, and 4 refill heads.

Brush Features And Box Contents

The handle uses iO Magnetic Technology, 3D Teeth Tracking, and a Smart Pressure Sensor, and the product page lists 7 Smart Brushing Modes plus an interactive color display.

Oral-B also lists a 2-year warranty and a battery charge time of about 3 hours for the magnetic charger.

How It Compares In U.S. Retail

Target lists the Oral-B iO Series 9 Electric Toothbrush with 4 Brush Heads and Travel Case at $264.99 as of 09/19/2026, below the $329.99 Oral-B price.

Target's page also shows a 4.21 out of 5 stars rating from 359 reviews, while Best Buy lists the connected rechargeable version at $315.99.

Warranty, Weight, And Compatibility

Oral-B says the toothbrush includes 1 brush, 4 refill heads, 1 premium charging travel case, and 1 magnetic charger, and the page lists a handle-only weight of 4.1 oz and a handle-plus-brush-head weight of 4.4 oz.

The Target page names ADA Seal of Acceptance, Bluetooth, and compatibility with Oral-B iO replacement brush heads, which keeps the model tied to the iO line.

Where The Model Fits

In Oral-B's U.S. lineup, the iO Series 9 sits above the iO Series 7 sold at Target for $219.99 and below the iO Series 10 listed at $399.99 on Oral-B's site.

That puts the iO 9 in the upper tier for buyers who want the app-linked display, 7 modes, and included travel case without moving to the highest-priced iO 10 bundle.

Bottom Line For Buyers

The Oral-B iO Series 9 is a feature-heavy electric toothbrush with a strong accessory bundle and a clear U.S. price spread across Oral-B, Target, and Best Buy. It fits shoppers who want the display, app link, and magnetic charger in one package, and who are comfortable paying for the top half of the iO range.