WPP stock gains on Morningstar upgrade and strong sales

Published on 09/19/2026 at 12:35 | Editorial responsibility: Rafael Müller, Editor-in-Chief AD HOC NEWS

WPP stock closed at 388.8 GBX on September 18, 2026 after Morningstar upgraded it to Hold. Q2 2026 net sales rose to GBP 2,485 million, 3.56 percent above forecast.

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WPP plc (ISIN JE00B8KF9B49) stock closed at 388.8 GBX on September 18, 2026, while Morningstar upgraded the name to Hold and lifted its target, according to ad-hoc-news. The shares also stood about 2.1 percent above the average analyst target of 380.7 pence on that same snapshot.

Sales beat forecasts

According to ad-hoc-news, WPP reported Q2 2026 net sales of GBP 2,485 million, 3.56 percent above the GBP 2,400 million forecast. The same overview puts Q1 2026 net sales at GBP 2,260 million, 0.32 percent above consensus, and H1 2026 net sales at GBP 4,745 million, 1.99 percent ahead of expectations.

Calendar now matters

MarketScreener shows an earnings presentation on October 12, 2026 at 04:00 and an annual general meeting on September 22, 2026. The calendar also lists an ex-dividend date on October 8, 2026, which gives investors a near-term timetable to watch.

Price and valuation

WPP stock ended September 18, 2026 at 388.8 GBX on the London market, after trading around 387.55 pence intraday in the cited snapshot. AJ Bell lists market capitalization at GBP 4.15 billion and volume at 10,880,072 shares for the same date.